Text over a dark green background with snowflakes, discussing Sony's holiday animations for the 'Awaken Joy' campaign created by Mippi.tv.
Holiday-themed graphic with snowflakes and text about Sony's holiday campaign 'Awaken Joy', describing animation series that highlight Sony's products for Christmas.
A person with glasses and large green hair surprises as a camera pops out of a gift box surrounded by clouds, with framed landscape pictures in the background.
A cartoon girl with glasses, wide eyes with star-shaped reflections, a surprised expression, and dark green hair, in a colorful, abstract background.
A cartoon illustration of a surprised person with green hair, glasses, and wide-open mouth.
Abstract digital illustration featuring a black circle with three white star-like sparkles in the center, surrounded by layered geometric shapes in shades of pink, teal, and black.
A complex, abstract line drawing of animals and plants, resembling a digital blueprint or schematic, with various geometric shapes, annotations, and measurements over a dark background.
A stylized cartoon of a deer standing in a forest with tall trees and bushes, under a cloudy sky.
Illustration of a bird with outstretched wings perched on a tree stump in a forest setting.
Stylized illustration of an owl with large eyes perched among tall green plants with pink and red flowers or buds.
Illustration of a pink bear holding an orange fish with a lake, mountains, and cloudy sky in the background.
An illustrated deer standing in a forest with trees, hills, and plants.
Digital illustration of a bird, possibly a seagull, perched on a red tree stump in a stylized, dark forest with abstract trees and bushes in shades of green and teal.
A cartoon woman with dark curly hair, wearing a headband and earrings, opening a gift box with headphones inside, surrounded by snow and Christmas lights.
Digital illustration of a surprised woman with large curly hair, shiny starry eyes, earrings, and an open mouth, set against a background with clouds and abstract shapes.
Digital illustration of a person's face with sparkly eyes, open mouth, and teal hair, set against a dark background.
An abstract, geometric design with a central black circle containing white star-shaped sparkles, surrounded by overlapping shapes in shades of blue, pink, green, and dark navy, creating a layered and colorful pattern.
Abstract digital illustration featuring concentric circles and geometric shapes in shades of blue, green, peach, and white, resembling a space or cosmic theme.
Abstract geometric digital art with concentric circles, squares, triangles, and lines in pastel and dark blue colors.
Line art of three stylized characters with big hair, wearing jackets with wide collars, and bell-bottom pants, arranged side by side against a dark background.
Animated illustration of a woman with afro hair wearing a white spacesuit and headphones, shown in three different poses against a blue background.
A cartoon illustration of two people celebrating Christmas with a large wrapped gift box. The person on the left has a blue beard and hair, wearing a blue sweater, and is hugging the person on the right. The person on the right has short hair, wearing a backward cap and a red hoodie. They are sitting together at a table with a Christmas-themed background, including hanging ornaments and string lights.
A cartoon person with short blue hair wearing a backward beige cap, surprised expression with sparkly eyes and open mouth, wearing a red shirt and black choker, in a room decorated with hanging Christmas ornaments.
An illustrated cartoon character with shocked expression, sparkling eyes, and a pink face, with blue hair and a dark blue shirt.
Abstract geometric design with a central black circle containing four white sparkles, surrounded by layers of white, light blue, and dark blue shapes and lines.
A father and son sit on a green sofa decorated with holiday ornaments, celebrating Christmas indoors. The son is wearing pajamas and a backward cap, while the father is dressed casually. There are Christmas stockings hanging from the window, a gift box in the foreground, a potted cactus, and a plate of cookies on a small table. The room is decorated with framed photos and a string of holiday lights.
People watching a TV screen displaying a desert scene with people on motorcycles, decorated with cacti and rocks, in a cozy room with holiday decorations and presents.
Animated illustration of a woman with blue curly hair wearing headphones, a white oversized jacket, white pants, and ice skates, standing against a gray background.
Animation process of a clown character in three stages, starting with a faint outline, then detailed blue sketch, ending with a finished clown with white costume and purple polka dots
Animation process of a clown character in three stages, starting with a faint outline, then detailed blue sketch, ending with a finished clown with white costume and purple polka dots
Abstract geometric design featuring concentric circles, a diamond shape in the center, and various lines and triangles in shades of pink, teal, and black.
Abstract digital art with concentric circles, geometric shapes, and star-like elements in shades of pink, black, and green.
Abstract digital geometric art with circles, triangles, and lines in pink, white, navy blue, and light blue colors.
Abstract digital illustration with concentric circles and geometric shapes in shades of blue, white, and dark navy, resembling a stylized atom or celestial body.
Illustration of a man and a girl riding a motorcycle with a sidecar over a canyon with desert landscape and cacti, in a cartoon style with a pink sky and the sun.
Line drawing illustration of two people wearing helmets, on a motorcycle with a side car, riding through the desert, with a small dog sitting inside the sidecar.
Illustration of a man and a son riding a motorcycle and side car through a desert with tall cacti on either side, with a pink sky and a sun in the background, with a small dog sitting inside the sidecar.
A person with large hair, glasses, an oversized shirt, and shorts sitting on a couch in a living room. The person is leaning on the armrest with one hand, and there are wrapped gifts with bows stacked in front of the couch. The background features a fireplace with a picture frame, a vase, and a decorative object on the mantel, with picture frames hanging on the wall.
A woman relaxing on a pink couch next to a decorated fireplace with a fire inside, and surrounded by wrapped presents. The room has pink walls with framed artwork and a floor lamp, with a potted plant on the floor.
Line drawing of a cozy house on a snowy hillside, with two trees and snow falling.
Line drawing of a person with a ponytail holding a camera, wearing a T-shirt, baggy pants, and sneakers, standing and looking at the camera.
A cartoon girl with glasses and a bun hairstyle, wearing a green shirt, pink pants, and black boots, is jumping in a forested area at night while holding a camera. The background features trees, hills, clouds, and a small stream with snow, depicted in a stylized, minimalist art style.
Illustration of a girl in a pink and black outfit with a polka dot top, striped skirt, and black shoes, holding a camera and kneeling on one foot by a stream in a forest with trees and clouds.
Illustration of three cartoon-style ears of a pink animal with black and pink features, viewed from front, side, and profile angles.
A graphic showing three rows of pink hand emojis against a dark blue background, with each row featuring hands in different positions of the peace sign, pointing, and other gestures.
A woman in pajamas with snowflake patterns is relaxing on a sofa in a decorated living room, with a cat sitting on the floor nearby, a bookshelf, paintings on the wall, and a side table with a lamp and cactus. There are Christmas presents in the foreground.
A woman relaxing on a retro-style living room sofa during Christmas, wearing cozy pajamas, with a white cat playing with a ball of yarn nearby. The room is decorated for the holidays with a Christmas tree, presents, and string lights.
Sketch of city buildings with windows and snow falling in the background.
A cheerful cartoon woman with curly dark hair wearing large Sony headphones, singing and dancing with one hand raised and eyes closed, surrounded by musical notes and stars.
A person with curly hair wearing headphones, singing and dancing with eyes closed, surrounded by musical notes and sparkles.
Black and white storyboard gif animatic featuring outline drawings of a house with trees and bushes in front, and hills in the background, with falling snow. Commercial storyboard for Sony.
Animated gif of a man and boy riding a motorcycle with a sidecar, with a small dog sitting inside the sidecar.
Line drawing of six different houses with trees and street lamps on a pink background.
A cartoon illustration of a man and boy riding a motorcycle with a sidecar through a desert landscape, surrounded by cacti, with mountains in the distance and clouds in the sky.
Illustration of a person and a woman riding a motorcycle with a sidecar through a desert landscape with cacti and mountains, under a pink sky with a sun and some clouds.
Illustration of six houses with snow on roofs, set against a pink background, arranged in two rows of three.

About this project

Mippi illustrated and animated holiday spots for Sony’s Awaken Joy campaign, where opening a Sony gift sends you down a kaleidoscopic tunnel that awakens joy through your passion. Mippi worked under the creative direction of Confidant.

  • Sony’s holiday campaign, Awaken Joy, highlights the joy its products bring to those who receive one for the holidays.

    • Storyboarding

    • Art direction

    • Illustration and design

    • Animation

    • Reformatting and cutdowns

    • 4 × :30 product spots (camera, headphones, TV, home audio), each with a :15 cutdown, plus an ALT version

    • Delivered in 16:9, 1:1 and 9:16

    • 3 keyframe stills per spot and 12 looping GIFs pulled from the animation

  • Original illustration and animation with a warm, festive look. Each spot sends someone on a magical journey the moment they open a new gift: a woman with a new camera is transported to a forest of animals to photograph, another with headphones lands on a disco dance floor, and a dad and son with a new TV ride a motorcycle through their action movie and make a cliff jump.