Text on a light blue background with trees and clouds, explaining RenoFi's renovation finance solutions.
Text about RenoFi empowering homeowners to achieve renovation goals, featuring animated trees, clouds, and a blue sky background.
A woman in a red shirt smiling and waving in a modern renovated kitchen. She is happy with the new kitchen.
A woman with dark hair in a bun, wearing a red shirt, smiling and peeking into a bathroom with a blue door. Inside the newly renovated bathroom, there is a shower with a rain shower head, shelves with bottles, star-shaped gleams.
A woman smiling and walking past a renovated bathroom mirror with a sink, faucet, and toothbrush holder, in a brightly colored bathroom with blue tiles and decor.
A family in a cozy renovated home, with a woman cooking in the kitchen, two children at a table with a baby doll, a dog sitting nearby, and a father showing a stuffed animal to the children.
A family in a kitchen, with a woman cooking at the counter, two children sitting on the floor eating, and one child with bunny ears and a watering can, all depicted in a continuous line drawing style.
A family in a modern newly renovated kitchen. Two children are sitting at a table with art supplies, one girl is eating, and a man is handing her a spoonful of food. A woman is standing, smiling, near a counter.
Line drawing of a family in living room with a kitchen background. A woman is cooking in the kitchen, and a man is sitting on the sofa holding a bunny plush toy. Two children are sitting on the floor; one with a crayon, and the other holding a bottle, engaging with the man.
A girl peeking into a room through a partially open door, smiling, with a closet and a mirror with star-shaped decorations visible in the background.
A woman with black hair in a bun, wearing a red shirt, is peeking into a shower through an open door.
An illustrated woman standing with her left hand on her hip and right hand showing a peace sign. Behind her are graphics related to renovation, including a brick wall, a triangle ruler, and a borrowing power indicator showing $90,000. The text in the image says "renofi," with a house-shaped 'n' and smaller text "HELOC Renovation."
An animated character of a woman with dark hair in a bun, wearing a light blue shirt and dark pants, making a peace sign, next to a graphic that says "renofi HELoc Renovation" and an estimated borrowing power of $90,000 with a slider.
Family sitting around a dining table in a bright kitchen, looking at a phone, with various illustrated home interior scenes like the Pinterest UI on the left side of the image.
A colorful animated gif of a house renovating. Surrounded by trees and bushes with a large green dollar sign and the number 750k above it. Demonstrating how easy renovation financing is.
Endless scroll of modern interiors. A Bathroom with a blue vanity, a round mirror, two potted plants in yellow pots, a white countertop, and a shower area on the left side.

About this project

Mippi animated a CTV commercial for RenoFi’s Renovation HELOC, following a homeowner into a world where renovating feels like magic and her family’s dream home appears with the flick of a wrist.

  • RenoFi empowers homeowners to achieve their full renovation wishlist with the world’s first Renovation HELOC. The brief was a commercial to introduce RenoFi to new audiences on Connected TV. It speaks to homeowners planning a renovation and drives them to renofi.com for a loan estimate.

    • Full-service creative partner, working with QuickFrame

    • Creative direction

    • Ideation and concepting

    • Scriptwriting

    • Storyboarding

    • Art direction

    • Illustration and design

    • Animation

    • Voice-over casting and recording

    • Music and sound design

    • Audio mix

    • Reformatting and cutdowns

    • Custom :30 commercial in 16:9

    • :15 cutdown in 16:9

  • A warm, character-led story follows a family imagining their dream home. A muted, slightly nostalgic palette bursts into vibrant, modern color as our hero steps into the RenoFi world, where rooms transform in an instant. Fluid transitions carry the viewer from the excitement of renovating to a simple, clear financing solution.