Text block describing a partnership campaign between Pecan, QuickFrame, and Mipp focused on character-driven marketing, emphasizing fun, approachable storytelling, and data-driven decision-making.
An illustrated office scene with four people working and talking, with doodles of clouds, light bulbs, and a clock, and a caption reading 'They kinda do'.
Illustration of four people in an office, engaging in conversation and moving around, with a plant and a clock on the wall.
A man wearing sunglasses stands next to a colorful spinning wheel with icons representing explosions, bombs, and dollar signs, in a minimalistic style.
Two hands holding open a report with charts, graphs, and data visuals, including a line graph, pie chart, and bar chart, with a coffee cup nearby on a green surface.
Cartoon illustration of a man wearing a pirate hat with a parrot on his shoulder, sitting at a desk with a laptop, surrounded by stacks of money, a toy ship, a houseplant, and framed artwork, in a room with minimal decor.
Cartoon pirate with parrot on shoulder at computer in an office.
Illustration of a medical scenario with people in a virtual meeting. A woman has purple hair in a bun and glasses, a man with dark hair and a beanie, and a person on a laptop with health data on the screen. In the background, a woman is holding a baby in a hospital bed near mountains and clouds.
Illustration of a person standing triumphantly on top of a mountain, holding a green flag with a logo, with a landscape of green hills, clouds, and stars in the background
Illustration of three women in an office, two standing and one sitting. The standing women are discussing data on a wall with graphs, while the seated woman appears tired or resting with her head down on the desk. The office has potted plants, a desk with stacks of papers, and a computer.
Green promotional banner for Pecan game with a ship illustration, a person looking through a telescope, and text inviting users to start playing at pecan.ai. The banner includes decorative stars, sparkles, and dotted lines.
Green background with the Pecan logo, a spinning wheel, and the text 'Ask. Predict. Win.' with a message to start game at pecan.ai and an illustration of a person celebrating.
An illustration of an office scene showing two women. One woman is sitting at a desk, working on a laptop with papers flying around her. The other woman is standing nearby, pointing at a large monitor displaying fluctuating line graphs, indicating a discussion about data or trends. The office has plants, files, and a hanging light, with the words 'AI FOMO' on a sign above.
Line drawing of an office scene with a woman at a desk with papers flying, another woman standing with a pointer in front of a mountain chart, and a plant on a small dresser.
Line drawing of three people sitting at a desk in an office or meeting room, with windows, a ship model, and various office decorations in the background.
Three people with sad expressions, one dressed as a pirate with a parrot on his shoulder saying 'ROI!!'
Text description: Pecan partnered with QuickFrame and Mippi on a campaign; featuring graphic elements like stars and circles in pastel colors.
Illustration of three people in an office, two sitting at the table and one standing, discussing information on a large wall screen with documents and notes, in a minimalistic style with green, black, and gray colors.
A digital illustration of three people in a modern office environment. Two women and one man, all in green clothing, are engaged in a discussion near a large whiteboard or screen. The woman in the center is standing, gesturing with her hand; the woman on the left is sitting on a purple chair, and the man on the right is leaning against a table. The office has potted plants, chairs, and hanging lights.

About this project

Mippi created three videos for predictive AI platform Pecan, where office know-it-alls and over-the-top CEOs gain the power to know what happens next, make confident decisions, and drive real results.

  • Pecan is a predictive AI platform that helps teams predict what happens next, with no data science background required. The brief was three awareness videos, one for each of Pecan’s core business pain points: data overload with limited value, predictive analytics that feels inaccessible, and complex, time-consuming processes. Each speaks to data leaders and business owners with relatable, lighthearted storytelling.

    • Full-service creative partner, working with QuickFrame

    • Creative direction

    • Ideation and concepting

    • Scriptwriting

    • Storyboarding

    • Art direction

    • Illustration and design

    • Animation

    • Voice-over casting and recording

    • Music and sound design

    • Audio mix

    • Reformatting and cutdowns

    • 3 hero animated videos

    • Each in 16:9 and 1:1, with an alternate version

  • Graphic illustration with a slight edge and confident pacing turns each data headache into a witty, character-led story, with Pecan as the resolution. Designed mobile-first so the message lands fast on any screen.