Digital illustration of a laptop screen displaying text about car insurance, next to a blue table with a stack of books and a small golden dollar sign coin.
Text describing Hugo's new car insurance app featuring a character-led animation with a hummingbird mascot guiding viewers through coverage processes, showing playful coin interactions, motion, and a clear visual style.
Illustration of a hand dropping coins into a jar, with a window in the background showing a tree and clouds, a shelf with plants and jars, and a steaming cup on a table.
A colorful cartoon illustration of a kitchen or office desk with a purple table, a glass jar with a dollar coin and a pink and green bird, a steaming purple mug, a blue chair with a red cushion, a window showing trees and clouds, and a shelf with a potted cactus and small bottles.
Digital illustration of a weekly planner with checkmarks and a dollar sign, with decorative plants and books on shelves, and coins and a bird with coins near the planner.
A woman in purple and blue outfits taking a photo of a colorful hummingbird illustration with her smartphone inside a room with a window and a jar on a table.
Illustration of a woman driving a car in a city park, with trees, grass, and purple flowers, a shield with a green checkmark, a flying bird, and tall buildings in the background.
Pattern of four cartoon-style cars with purple and pink gradients and yellow headlights, displayed on a white background.
A colorful cartoon illustration of a park scene with a police car parked on a path, a small house with a purple roof, green trees, and bushes with purple flowers. In the background, there are city buildings and a light blue sky with white clouds. A cartoon bird is flying near the house.
Line drawing of a neighborhood scene with houses, trees, a car, and clouds on a blue background.
Line drawing of a neighborhood scene with houses, trees, a car, and clouds on a blue background.
Animated illustration of a woman in three different poses, standing against a purple background, wearing a white shirt and blue wide-leg pants.
Six cartoon hummingbirds with pink faces, white bellies, green bodies, and blue and green wings against a purple background.
A collection of digital illustrations including a smartphone, a potted plant with purple flowers, a bowl of green fruit, a jar with a purple lid, a purple medicine bottle, coins, a steaming purple mug, and a small potted cactus.
A line drawing of a city street with tall buildings, trees, a car with a driver, a person inside the car, a cyclist, and clouds in the sky.

About this project

Mippi created a CTV commercial for Hugo in which the brand’s hummingbird fills a money jar with coins, showing how effortless it is to pay for car insurance by the day. We followed up with a series of how-to videos that walk new members through the product. Mippi was full-service creative partner on the commercial and all five how-to videos.

  • Hugo offers liability car insurance with flexible micropayments. Drivers can start with just a few days, then top up daily, weekly or monthly. The brief was a spot that makes getting covered feel simple, followed by a social how-to series for new and existing members.

    • Creative direction

    • Storyboarding

    • Art direction

    • Illustration and design

    • Animation

    • Voice-over casting and recording

    • Music and sound design

    • Audio mix

    • Localization

    • Reformatting and cutdowns

    • :30 and :15 commercials in 16:9, in English and Spanish

    • Social cutdowns in 1:1, 4:5 and 9:16, in English and Spanish

    • 5 product how-to videos, approximately :60 each, in 9:16 and 16:9 with voice-over and subtitles

  • Playful coin interactions, satisfying motion and a clean visual style bring warmth and clarity to a category that often feels cold and confusing. The same visual language carries through the how-to series, which Hugo requested as a follow-up to the campaign.