Green background with white text highlighting Mippi's animated commercial for Chime's app, featuring live-action and animation, produced by Rack & Pinion.
A man with a beard holding a smartphone, looking confused, with a digital bank notification showing a -$29.80 overdraft fee.
Green background with white text describing Mippi's animated commercial for Chime's app and iconography center stage. The scene includes a 3D animation showcase on a multi-tiered platform.
Mobile bank statement showing a total balance of $296.30, with recent transactions including a $50.00 debit at a sneaker shop, $31.91 at a gas station, $6.98 at Joes Coffee Shop, and a $250.00 deposit from checking account, with illustrated coffee cups and sneakers around the phone.
Green background with white text saying 'Limits Overspending' and an image of a green Chime Visa credit card in the upper right corner, along with a disclaimer about ATM fees and credit score impact at the bottom.
Digital map on a tablet screen showing various location markers with Target, Walgreens, 7-Eleven, and ATM labels.
Illustration of a sneaker, a disposable coffee cup, and a fuel pump nozzle with gasoline.
3D animated mannequin figure with a large head, surrounded by falling white and gray rectangular cards in a minimalistic gray environment.
A white mannequin figure with no facial features or clothing in a pose with one hand on its face, surrounded by floating black credit cards with the Visa logo, in an indoor space with a blurred background including a plant and a wall-mounted decoration.
3D animated gif Cartoon rocket ship rotating as it is launching with flames, set against a green background.
3D animated Digital illustration gif of a vending machine with a green and gray color scheme, set against a teal background.
Animated storyboard illustration black and white of a commercial for Chime
A 3D gif of a lanyard with a clear badge holder displaying a card with 'Chime' and a Visa logo, hanging against a backdrop of green neon lights.
A 3D gif of a black Chime Visa credit card with a contactless symbol, placed on a black table with dark objects surrounding it, including a rounded black coaster or plate and a rectangular object.

About this project

Mippi created the 3D animation for Chime’s commercial series, pulling the app and its icons out of the phone and into live action so each feature explains itself in seconds and banking feels friendly. The commercial series was produced by Rack and Pinion.

  • Chime’s app simplifies finances for those who need it most. The commercials combined live action and animation to show the app’s user-friendly features.

    • Ideation and concepting

    • Storyboarding

    • Art direction

    • 3D modelling

    • 3D animation

    • Reformatting and cutdowns

    • 3 hero spots, :15 each, in 16:9

    • :08 cutdowns of each spot

  • Bold 3D animation of the app and its icons, composited into live action, to make each feature easy to understand.