A graphic with a coral background and a dark blue text box with white text. The text discusses Mippi's support for C+C on the 988 Youth Campaign, focusing on developing visual assets like icons, titles, and graphics to create a clear visual language across the series.
A graphic with a pink background featuring a navy blue text box with white text discussing Mippi's support for the 988 Youth Campaign, detailing development of motion design system, animated icons, titles, and graphic elements for visual consistency.
Graphic with purple background and pink text boxes saying "You Matter" in large white letters, with a suicide and crisis lifeline number 988 and text at the bottom saying "Suicide & Crisis Lifeline."
A graphic with a purple background and pink rectangular banners featuring white text that reads 'Your Feelings Matter'. At the bottom, a helpline number '988' is displayed along with the words 'Suicide & Crisis Lifeline'.
A purple background with a pink and white text box that reads: '988 SUICIDE & CRISIS LIFELINE Just text, chat, or call.'
Solid purple background with no objects or details visible.
A colorful abstract graphic with four quadrants, two in shades of pink and two in shades of purple, with white squiggly lines scattered across.
Solid purple background.
A person using a laptop on a cat-shaped desk, with a cat plush, plant, and computer monitor in a cozy home office.
A solid pink background with a tilted dark blue rectangle in the center.

About this project

Mippi built the motion design system for the 988 Suicide & Crisis Lifeline’s Youth Campaign. Every icon, title and spot shares a calm, consistent motion language that tells young people their feelings matter and help is only a text away. Mippi supported C+C on the campaign.

  • C+C’s 988 Youth Campaign needed a consistent motion identity across its video content.

    • Animation

    • Sequencing and editing

    • Color correction

    • Audio mix

    • :15 and :06 spots in 3 audience-tailored versions

    • Each in 16:9 (with open and closed captions), 9:16 and 1:1

    • 6 audio mixes

  • Animating the campaign’s existing assets creates a clear and consistent visual language across the series.